LinkedIn is the most powerful tool for companies looking to generate quality leads, and build their brand. While it’s an important platform for all businesses, LinkedIn is a true game changer for B2B companies if they use it correctly.
After all its likely that 100% of your potential clients are on LinkedIn, just waiting for you to start a conversation!
This post will shows you why your business– should incorporate LinkedIn as the most important route to market; immediately.
- LinkedIn is considerably more important to B2B businesses than Facebook.
According to the 2015 Social Media Marketing Industry report, LinkedIn has now surpassed Facebook as the #1 most important social platform for B2B marketers. While only 21% of B2C marketers cited LinkedIn as their #1 platform, 41% of B2B marketers put it at top of their list (compared to just 30% who said Facebook was the most important).
- LinkedIn is the third most used social platform among business owners.
According to the Salesforce 2015 State of Marketing report, LinkedIn is the third most commonly used social network for business owners. With 62% of business owners reporting that they use the platform, and an additional 22% saying they intend to use it in the next year, the use of LinkedIn as a valuable business tool is increasing.
- Research highlights LinkedIn as the most effective platform for lead generation.
2012 research by Hubspot found that LinkedIn referral traffic had the highest visitor-to-lead conversion rate among social networking sites; higher even than Facebook or Twitter. They found that LinkedIn had average conversion rates of 2.74%, compared to Facebook’s .77% and Twitter’s .69%
While these numbers are likely to have changed over the past 3 years with LinkedIn likely to have increased, there’s no doubt that LinkedIn continues to drive the most significant number of leads for business – particularly for B2B businesses.
- LinkedIn improves professional face-to-face relationships.
We know that LinkedIn helps businesses establish and nurture important online relationships. However, research suggests it can also help solidify in-person connections. According to this infographic from Wishpond, 44% of LinkedIn users establish better face-to-face relationships through their use of the platform.
- LinkedIn posts have the potential to reach all your page followers.
Unlike Facebook, LinkedIn has no filtered feed. When you post an update to your LinkedIn company page, it appears in your followers’ feeds, regardless of how often they have interacted with your posts in the past.
This means that all your efforts to build your page are rewarded with a captive audience; and aren’t hindered or filtered by an algorithm.
This doesn’t mean, however, that all of your followers will actually be on the platform when you post. For this reason, it’s important that you post regularly to maximise your reach. According to LinkedIn, businesses should expect to post 20x per month in order to reach approximately 60% of their audience.
That’s why you need a team dedicated to sending out your posts.
- LinkedIn gives your brand increased search visibility.
A fully optimised LinkedIn profile and company page increases your ranking on Google, giving you a more valuable position in the search engine results.
To ensure you’re ranking in search, make sure you:
- Complete all fields in your profile and company description
- Are using relevant keywords in your personal bio and page description
- Use descriptive wording in your job title and company name
- Include links to your website and blog in your profile, description and posts
- LinkedIn is ideal for establishing thought leadership.
As the key channel for professional content distribution, LinkedIn is the most effective network for establishing you or your brand as the leader in your industry.
LinkedIn groups also allow you to position yourself as a trusted influencer in your niche
Recommendations and endorsements can go a long way to solidifying your reputation as a trusted entity in your field.
This creates really solid leads
- LinkedIn is the most effective platform to launch your product.
LinkedIn has had an enormous impact on how we distribute product news and information to media, bloggers and consumers. According to polling done by Regalix, LinkedIn is now the #1 platform used for product launches among B2B businesses. A whopping 81% of B2B businesses say they use LinkedIn for launches, compared to 71% who use Twitter and just 54% who use Facebook.
- LinkedIn is the most effective social media platform for content distribution.
A 2014 study by Content Marketing Institute found that 94% of B2B marketers use LinkedIn to distribute their content. The study also revealed that marketers cited LinkedIn as being the most effective channel for content distribution, ranking ahead of Twitter, Facebook and Google+.
Sharing your content on LinkedIn gets it in front of your current connections and followers; and using LinkedIn advertising extends its reach even further by allowing you to target your distribution to industry influencers and potential clients.
I hope this article has shown you that LinkedIn is the must have marketing and sales investment for your business.
We at The LinkedIn Gurus understand that you don’t have the time or expertise to actually do all the hard work necessary to maximise LinkedIn as a lead generating engine for your business; that’s why we do this for you.
We can connect to over 1800 new contacts per month by viewing their profile and then sending a personalised message to the ones that are relevant to your business.
We then go on to follow these up with another personal message. This encourages a number of these people to get in touch with you.
We can then send out your posts and you can opt for us to repost your post through our other clients.
Our costs are a fraction of the value you will receive and we don’t force you to sign up to a contract. We believe that our services will show their value ensuring that you sign up for more.